To attract bidders to your auctions, you need to write good sales pages; your title and description will set you apart from other sellers selling similar products.  Your sales page should capture the attention of the bidder and persuade them to buy from you.  If you want to make your auction successful, focus on your title and description.

 

The entire bidding process starts with your title.  It needs to capture the bidder’s attention so that he will click and read your sales page.  Use keywords in you title and be as specific as possible.  Cover all words used to look for that item.  The search engines will be looking for keywords so use as many specific descriptive words as possible.  Don’t use crazy characters, look, fabulous, etc.  Be creative and try to capture the interest of the buyer.  Use all 55 characters allowed.

 

After attracting the bidder’s attention with your creative title, pull them in with your description or sales page.  Outline all of the features of your product.  Use emotional words that encourage action.  Provide the history of the item and a story if possible.  People love to read a good story.  If the item is an heirloom, try to provide its history; it increases the perceived value of the item.

 

Tell the seller how they will benefit from owning your item.  Make the item valuable and desirable to the bidder.  Always offer a money back guarantee.  It takes the worry of buying online out of the picture.  Always honor any guarantee that you offer!  If you are selling items as-is or with no return policy, let the buyer know that you will take care of the item if it doesn’t arrive in the exact condition that you described in your sales page.  Tell the buyer why they should buy from YOU as opposed to other sellers selling similar products.  Always use as many pictures as you can.

 

Thanks for reading,

Vickie